Communications Campaign

The Virginia Employment Commission is seeking a qualified vendor to design and execute a start‑up communications campaign to promote Virginia’s newly enacted Paid Family Medical Leave program. The effort will involve developing messaging, creating outreach materials, managing media relations, and coordinating digital outreach to ensure statewide awareness and adoption. This is a small‑business set‑aside opportunity, open for a brief submission window. • Develop a comprehensive communications strategy and key messaging for the Paid Family Medical Leave program. • Produce a suite of promotional assets (press releases, fact sheets, social media content, video scripts, and web copy). • Execute media outreach, public relations, and digital advertising across the Commonwealth to reach employers and employees. • Provide performance reporting and analytics on campaign reach and effectiveness. • Work primarily from the VEC office in Richmond, VA, with potential remote collaboration.