RFP for Media Planning and Buying

VEIC is seeking a service provider for media planning and buying services to support its marketing and communications goals. The selected service provider will develop and execute a 12-month media planning and buying program, with the primary objective of promoting energy efficiency and clean energy services. The scope of work includes media strategy and development, media planning and buying, optimization, media assistance and traffic coordination, client management, and reporting. The service provider will work collaboratively with VEIC's marketing and communications team to coordinate related efforts and ensure campaigns are running smoothly. • Media Planning and Buying for Traditional Digital Advertising • Media Planning and Buying Services for Digital Advertising (SEM, social media, websites, apps, and streaming) • Media Assistance and Traffic Coordination • Client Management • Media Reconciliation and Invoicing • Reporting