Marketing & Communications Services for Economic Development

The City of Mesa issued a three‑year, fixed‑price professional‑services agreement to provide comprehensive marketing and communications support for its Office of Economic Development. The scope includes a brand refresh for OED, industry‑segment campaign development, Broadway Corridor branding, and a broad set of content‑creation activities such as copywriting, graphic design, digital and print advertising, social‑media assets, and trade‑show collateral. The contract is a requirements (IDIQ) arrangement, allowing the City to issue purchase orders as needs arise, with a firm price that remains in effect for the contract term. The award was made to Hackett Advertising Public Relations Interactive (HAPI) for $95,400 per year. • Brand refresh & implementation for OED (website, templates, collateral). • Industry‑segment strategies & campaigns for up to six target sectors. • Broadway Corridor research, branding, and marketing execution. • Content development (press releases, articles, newsletters, social media, video, etc.). • Fixed‑price, three‑year term with two optional one‑year renewals.