International Recruitment Services

Kentucky State University issued RFP 24‑05 to secure a vendor that will provide comprehensive international student recruitment services. The contractor must generate leads, manage a global agent network, conduct outreach and marketing, handle inquiries, guide prospective students through application and enrollment, and deliver ongoing support. Performance metrics include enrolling at least 50 new international students per year with a ≥ 40 % conversion rate from leads to enrollments, and providing regular bi‑monthly, semester, and annual reports. The contract is initially short‑term (ending 30 Jun 2024) followed by a mandatory two‑year term (1 Jul 2024‑30 Jun 2026) with two optional two‑year renewals. Evaluation is heavily weighted toward technical merit (75 %); pricing is evaluated on a price‑ratio basis. The award is firm‑fixed‑unit‑price, and the university requires substantial liability insurance and compliance with Kentucky and federal regulations. • Core duties: global outreach, lead capture, CRM management, agent coordination, enrollment assistance, and student support. • Required deliverables: bi‑monthly prospect lists, semester activity reports, annual recruitment plan/results report. • Performance targets: ≥ 40 % lead‑to‑enrollment conversion, 50 new international students annually.