RFP 2015-07 Small Business Outreach, Education, & Marketing

This contract awards Covered California a statewide small‑business outreach, education, and marketing effort aimed at increasing enrollment in the state health‑insurance exchange. Four nonprofit/chamber vendors will develop and execute outreach strategies, create educational materials, and run marketing campaigns targeting small‑business owners across 13 defined regions, reporting quarterly on reach metrics. The work is fixed‑price, with a maximum bid ceiling of $15,000 per vendor, and runs roughly one year from November 2015 to November 2016. • Scope includes strategy development, partnership with Covered California and its TPA (Pinnacle Claims Management), outreach events, media utilization, and quarterly reporting. • Vendor selection was based on an open competition; intent‑to‑award was announced on 13 Oct 2015. • No budget figures were disclosed, but the contract ceiling limits total spend to ≤ $60,000.