UMGC RFP #92215 Digital Media - Creative Production, Testing, & Optimization

University of Maryland Global Campus awarded a contract for end‑to‑end digital‑media creative services, covering strategy, production, testing, and ongoing optimization across platforms such as Meta, Google Demand Gen, DV360, LinkedIn, and TikTok. The vendor must deliver static, animated, and video assets, provide monthly performance reporting, and retain all intellectual‑property rights for UMGC. The agreement is a one‑year service contract with the possibility of two six‑month extensions, and pricing will be submitted on a blended hourly or flat‑fee basis without reimbursable expenses. • Scope: Creative strategy, asset production (video, animation, static), dynamic testing, performance analytics, and monthly reporting. • Delivery: Digital assets in native formats; all work performed under UMGC brand guidelines and ADA/WCAG accessibility standards. • Term: 1 year starting Feb 1 2026, with up to two optional 6‑month renewals; estimated ceiling $1 M, no minimum guaranteed work.