Awarded vendors
- Elder Tree
Description
The Los Angeles Community College District (LACCD) issued a competitive solicitation for district‑wide marketing and advertising services. The contract will cover strategic planning, creative development, multilingual production, digital and traditional media buying, analytics, event support, and compliance requirements for a two‑year period with up to three one‑year renewal options. Proposals were due August 20 2021, and Elder Tree was named as the intended awardee on September 17 2021, pending Board of Trustees approval on October 6 2021. The agreement is a “not‑to‑exceed” arrangement with no fixed dollar ceiling disclosed; the vendor must provide its own fee schedule and cost structure.
• Scope includes full‑service marketing, advertising, multilingual content, digital media, analytics, and event production for nine community colleges.
• Contract term: 2 years initial, with three possible one‑year extensions (max 5 years).
• Award process: open competition, 15‑page proposal limit, required exhibits, and a final award pending Board approval.