Bartlett Regional Hospital (BRH) Strategic Marketing Services

The City and Borough of Juneau (CBJ) is seeking a consultant to provide strategic marketing services for Bartlett Regional Hospital (BRH). The selected consultant will help lead the first phase of an overall brand refresh, including developing a new communications and marketing strategy, brand collateral, and a tactical execution plan. The consultant will work with BRH's Director of Marketing & Communications to establish agreed-upon goals, milestones, deliverables, timelines, and metrics. The contract has an initial period of 12 months, with an option to renew for four additional one-year periods. The total project budget range is $50,000 to $85,000. Key services include conducting an overall project-planning meeting, reviewing existing information, conducting an assessment and review of current advertising efforts and brand assets, developing a strategic marketing/public relations plan, and assisting with the development of an internal communications and branding guide. • Conduct an overall project-planning meeting with the Director of Marketing & Communications • Review existing information, data, and assessments to understand existing perceptions and identify gaps where additional information is needed • Conduct an assessment and review of current advertising efforts and brand assets • Develop a strategic marketing/public relations plan and campaign strategy • Assist with the development of an internal communications and branding guide • Design new creative brand collateral for priority service line marketing materials and messaging targeted to current and potential patients