DISTRICTWIDE MARKETING AND ADVERTISING SERVICES

The Los Angeles Community College District (LACCD) solicited a district‑wide, multi‑year marketing and advertising services contract (RFP 21‑06) to provide comprehensive strategy, creative development, multilingual production, digital and traditional media buying, analytics, event support, and compliance services for its nine colleges. The contract is a 2‑year initial term with up to three one‑year renewal options, and the award will be made to Elder Tree pending Board of Trustees approval. The solicitation required a printed proposal with electronic copy, and proposals were due on August 20 2021. The District emphasizes experience in higher‑education marketing, multilingual capabilities, and SLEDV certification points. • Scope covers full‑service creative, media planning, digital advertising, analytics, and event production. • Contract term: 2 years, with three optional 1‑year extensions (max 5 years). • Award to Elder Tree announced Sep 17 2021; final Board approval scheduled Oct 6 2021. • No fixed budget disclosed; the contract will operate under a “not‑to‑exceed” annual ceiling set by the Board.