00037 IDDC: Seeks Agency of Record

The Indiana Destination Development Corporation (IDDC) is seeking an Agency of Record to promote, brand, and tell Indiana's authentic story to attract visitors and stimulate investment in the state. The selected agency will work with IDDC from March 2026 to March 2028, with an option to renew. The agency's responsibilities will include developing a comprehensive marketing strategy, creating engaging content, and managing IDDC's brand identity. Key considerations for this project include the ability to create compelling narratives, develop effective marketing campaigns, and collaborate with IDDC's team. Some of the key services that the agency will be expected to provide include: • Marketing strategy development • Content creation • Brand management • Campaign execution • Collaboration with IDDC's team The ideal agency will have experience in tourism marketing, excellent creative skills, and the ability to work effectively with IDDC's team.