Social Media Services

The City of New London seeks a qualified vendor to manage and grow its Facebook and Instagram presence, produce engaging content, run digital‑media advertising, and integrate lead‑capture tools to promote tourism and economic development. The contract runs from March 2022 through early January 2023 with a total budget of $25,000 inclusive of media spend. • Develop a comprehensive social‑media strategy and editorial calendar for Facebook and Instagram. • Create and schedule style‑driven content (memes, quotes, storytelling) highlighting local businesses and attractions. • Manage digital‑media advertising, propose a media‑buy budget, and handle lead‑capture integration with the VisitNewLondon website. • Provide monthly progress reports and maintain collaboration with the City’s marketing firm and community stakeholders. • Must submit hard‑copy and USB proposals by Feb 22 2022, include required certifications, and possess a U.S. local presence (preferably New London‑based).