Marketing Services for Public Transit

The County of Sarasota is seeking a consultant to provide marketing services for its public transit system, Breeze. The selected consultant will be responsible for conducting market research, developing a five-year marketing plan, and providing additional marketing tasks as assigned by the County. The consultant will also be required to collaborate with Breeze staff to set tactics, activities, evaluation measures, materials, detailed budget, and timeline for implementing marketing tasks. The contract is expected to be for a term of three years, with the option for the County to renew or extend the contract. • Conduct market research and provide an annual market research report • Develop a five-year marketing plan and update it as needed • Develop an annual marketing calendar • Provide additional marketing tasks as assigned by the County • Collaborate with Breeze staff to set tactics, activities, evaluation measures, materials, detailed budget, and timeline for implementing marketing tasks