Description
• Conduct market research, competitive analysis, and audience segmentation for Flex‑Online, MBA/MS programs, and Executive Education.
• Develop brand platforms, messaging, and creative assets (digital, print, video) and manage ongoing refreshes.
• Plan, purchase, and optimize media across digital, social, out‑of‑home, and other channels; provide monthly and end‑of‑campaign performance reports.
• Deliver all work products as “works made for hire” with ownership transferred to Texas A&M; comply with insurance, subcontracting, and data‑privacy requirements.
• Submit proposals by 14 Aug 2026; award anticipated September 2026; services to commence ≤ 1 Nov 2026.
Attached files
The solicitation documents live at the source — open the bid source above to download them.