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Tennessee Technological University·Tennessee

RFP - Out-Of-Home Media Services

Closes 4/20/2026$500k – $5MRequest for Proposal
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Description

Tennessee Technological University is seeking a qualified vendor to deliver comprehensive out‑of‑home (OOH) media services statewide, covering everything from media planning and inventory sourcing to production, installation, monitoring, reporting, and invoicing for a broad array of physical and digital OOH assets (e.g., gas‑pump toppers, bar coasters, digital displays, etc.). The contract will run for five years, with the potential to extend services to other Tennessee higher‑education institutions. Vendors must demonstrate experience in OOH advertising, possess a statewide network of placement venues, and be able to provide proof of performance and detailed campaign reporting. • Full‑service OOH media buying, production, logistics, and reporting for a 5‑year term. • Required to manage both physical (pump toppers, wraps, coasters, etc.) and digital OOH assets across Tennessee. • Must submit sealed technical and financial proposals by April 20 2026; award expected May 27 2026. • Vendor must meet insurance, licensing, tax, and nondiscrimination requirements and be registered in Tennessee Tech’s vendor system.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Janice Scarlett(Procurement Specialist)

[email protected]

(931) 372-3464

Key dates

Opened
4/1/2026
Questions due
4/8/2026
Closes
4/20/2026
Projected award
5/27/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541850

Budget estimate

$500,000 – $5,000,000

The RFP does not disclose a total contract value; however, a 5‑year statewide OOH program that includes hundreds of physical assets and digital placements typically ranges from low‑six figures to several million dollars. Assuming an average unit cost of $150–$300 per placement, multiplied by an estimated 10,000 placements per year, the annual spend could be $1.5M–$3M, resulting in a total contract value roughly $7.5M–$15M. The vendor’s revenue share after costs would likely fall in the $500,000–$5,000,000 range, depending on pricing strategy, volume, and efficiency.

AI estimate from the solicitation

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