ASU MBDA Marketing Plan and Website

Albany State University seeks a qualified vendor to develop a comprehensive marketing plan and design, build, and host a new website for its Minority Business Development Agency (MBDA) program. The work includes brand‑kit creation, media‑buying strategy targeting rural southwest Georgia, integration of web‑forms with ASU’s contact database, conversion‑tracking setup, and a two‑year hosting/maintenance plan. The contract is a fixed‑price award with a ceiling of $72,000 and runs from November 9 2026 through August 31 2028. Vendors must meet mandatory experience, insurance, E‑Verify, and debarment requirements and must transfer full ownership of all deliverables to ASU at contract close. • Develop marketing strategy and brand assets for the MBDA program. • Design, develop, and launch a WCAG 2.1 AA compliant website with registration integration and analytics. • Purchase and manage media to reach rural southwest Georgia audiences across multiple channels. • Provide ongoing hosting, maintenance, reporting, and final transfer of all IP to ASU.