ASU MBDA Marketing Plan and Website

Albany State University (ASU) is seeking a qualified vendor to develop, design, manage, and maintain a comprehensive marketing plan and website for its MBDA (Minority Business Development Agency) initiatives. The contract will cover web page design, ongoing website maintenance, and a full suite of marketing services including distribution, public opinion surveys, research, and sales promotions. Vendors must demonstrate capability in both digital design and strategic marketing to support the university’s outreach and engagement goals. • Scope includes initial website design and development, plus ongoing maintenance and updates. • Marketing services encompass campaign planning, content creation, distribution, surveys, research, and promotional activities. • Deliverables: functional website, marketing strategy document, implementation schedule, performance metrics, and regular reporting. • Required expertise: web design/management, digital marketing, data collection, and analytics. • Contract period and budget not specified; submission required by Oct 30, 2026.