RFP - TARGETED OUTREACH TO SUPPORT EMPOWERLINE

The Atlanta Regional Commission is seeking proposals from firms to assist with creating a communication and marketing plan to enhance the number of older adults, adults with disabilities, and caregivers in the 10-county metro Atlanta region who use Empowerline services. Empowerline is a free resource that connects older adults, adults with disabilities, and their caregivers with local services they need to live more independent lives. The selected firm will be required to create clear and compelling messaging, develop and execute outreach strategies, and foster initiatives that drive awareness, understanding, and traffic for Empowerline. The scope of work includes creating key messages, deploying outreach campaigns, and disseminating outreach materials to targeted audiences. The firm should have experience in communications, branding, marketing, media planning, and plan implementation. • The firm will assist ARC in creating a communication and marketing plan to enhance the number of older adults, adults with disabilities, and caregivers in the aforementioned target audience(s) within lower life expectancy census tracks with the greatest economic and social needs. • The firm will develop and execute outreach strategies to drive awareness, understanding, and traffic for Empowerline. • The firm will create clear and compelling messaging to better communicate Empowerline resources and enhance program visibility. • The firm will provide options for messaging and potential costs for dissemination of messaging consisting of various mediums such as website, social channels, flyers, email, direct mail, radio, and TV.