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City of Panama City·Florida

Martin Theatre Management and Operations

Closes 6/1/2026$500k – $1.5MRequest for Proposal
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Description

The City of Panama City is seeking proposals from experienced and qualified operators to manage, staff, operate, and program the Martin Theatre. The scope of the project includes programming, maintenance, ticketing and customer relations, marketing, food and beverage, security, back-office operations, and more. The city is looking for a turnkey operator to manage 200+ events per year in a renovated historic venue, leveraging Panama City's tourism and collaborations with local festivals and marinas. • The proposal submission deadline is June 1, 2026, at 11:00 AM CT. • A voluntary pre-proposal meeting will be held on April 15, 2026, at 11:00 AM CT. • The city reserves the right to accept or reject any and all proposals. • The city is not responsible for any costs incurred by proposers in connection with their response to this RFP.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Johnnie Gallegos(Acquisition/Bid Specialist)

[email protected]

Key dates

Opened
4/1/2026
Pre-bid meeting
4/15/2026
Closes
6/1/2026

Last updated

Details

Type
Request for Proposal
Industry
Broadcasting and Media
NAICS
711110
Solicitation №
PC26-028

Budget estimate

$500,000 – $1,500,000

The budget for this project is not explicitly stated in the document. However, considering the scope of the project, which includes managing 200+ events per year in a renovated historic venue, the budget could be substantial. The city's budget for the project is not provided, but it can be estimated based on the average revenue generated by similar venues. Assuming an average ticket price of $50 and an average attendance of 500 people per event, the total revenue per event would be $25,000. With 200+ events per year, the total revenue would be approximately $5 million to $7.5 million per year. The budget for the operator could be a percentage of the total revenue, likely in the range of 10% to 20%. Therefore, the estimated budget for the operator could be between $500,000 and $1.5 million per year.

AI estimate from the solicitation

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