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Martin Theatre Management and Operations
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Title:  

Martin Theatre Management and Operations

Agency:  

City of Panama City

State:  

Florida

NAICS Code:  

711110

Industry:  

Broadcasting and Media

Solicitation Type:  

Request for Proposal

Solicitation ID:  

PC26-028

Open Date:  

4/1/2026

Pre-Bid Meeting Date:  

4/15/2026

Close Date:  

6/1/2026

Last Updated:  

Description:
The City of Panama City is seeking proposals from experienced and qualified operators to manage, staff, operate, and program the Martin Theatre. The scope of the project includes programming, maintenance, ticketing and customer relations, marketing, food and beverage, security, back-office operations, and more. The city is looking for a turnkey operator to manage 200+ events per year in a renovated historic venue, leveraging Panama City's tourism and collaborations with local festivals and marinas. • The proposal submission deadline is June 1, 2026, at 11:00 AM CT. • A voluntary pre-proposal meeting will be held on April 15, 2026, at 11:00 AM CT. • The city reserves the right to accept or reject any and all proposals. • The city is not responsible for any costs incurred by proposers in connection with their response to this RFP.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Johnnie Gallegos(Acquisition/Bid Specialist)

purchasing@panamacity.gov

Budget Estimate (AI):

$500,000 – $1,500,000

The budget for this project is not explicitly stated in the document. However, considering the scope of the project, which includes managing 200+ events per year in a renovated historic venue, the budget could be substantial. The city's budget for the project is not provided, but it can be estimated based on the average revenue generated by similar venues. Assuming an average ticket price of $50 and an average attendance of 500 people per event, the total revenue per event would be $25,000. With 200+ events per year, the total revenue would be approximately $5 million to $7.5 million per year. The budget for the operator could be a percentage of the total revenue, likely in the range of 10% to 20%. Therefore, the estimated budget for the operator could be between $500,000 and $1.5 million per year.

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