Description
Tacoma Community College is seeking a “preferred strategic partner” to manage all aspects of its digital‑media advertising program over a two‑year period. The contractor will develop media strategies, perform audience targeting (including geofencing), buy and place ads across digital platforms, continuously optimize campaigns, and deliver detailed performance reports. The agency must be licensed in Washington (or obtain a license within 30 days of award), have at least ten years of experience in digital‑media planning and buying, and be capable of handling multiple simultaneous campaigns ranging from under $10 K to $60 K. The contract value is estimated at up to $300 K total, with no separate line for agency fees; all work must be delivered remotely, and the vendor must provide sample reports as part of the technical proposal.
• Scope: strategic planning, audience targeting, media buying, optimization, reporting, and account management.
• Budget: up to $300 K over 24 months, with individual campaign budgets $10‑$60 K.
• Requirements: 10 + years firm experience, Washington licensing, appropriate insurance, and ability to submit PDF proposals by Nov 3 2026.