Description
Eastern Oregon University seeks a qualified digital‑marketing and media‑buying agency to design, launch, and manage a full‑funnel, multi‑channel recruitment campaign aimed at increasing prospective‑student inquiries and applications across the Pacific Northwest. The effort will include paid search (SEM), connected TV/OTT, paid social, programmatic display, audience creation, CRM integration, and production of bilingual creative assets. The contract runs from December 2026 through May 2027, with a maximum total budget of $100 k covering media spend, agency fees, and creative production. The vendor must provide a real‑time performance dashboard, bi‑weekly updates, and monthly reports, and must meet specified performance targets such as a 20 % YoY increase in applications and ≥ 70 % in‑DMA OTT impressions.
• Develop and execute a comprehensive digital media plan (SEM, CTV/OTT, paid social, programmatic display).
• Produce brand‑compliant video, display, and social assets, including bilingual versions for Latinx audiences.
• Integrate Slate CRM and GA4 for audience building, tracking, and multi‑touch attribution; deliver real‑time BI dashboards.
• Meet performance metrics (≥ 20 % YoY application growth, ≥ 95 % video‑completion rate, ≥ 70 % OTT impressions in target DMAs).
• Provide ongoing compliance, reporting, and project management throughout the contract period.