Marketing Services for the Vermont Lottery

The State of Vermont, through its Department of Buildings and General Services, is seeking a full‑service marketing firm to develop, produce, and manage all marketing communications for the Vermont Lottery. The contract will cover creative concepting, production of TV, radio, digital, print and point‑of‑sale assets, media planning and buying, talent procurement, social‑media content, public‑relations, research support, and ongoing performance reporting over a two‑year base period with optional extensions. The firm must demonstrate lottery or gaming marketing experience, provide a detailed technical approach, and submit firm pricing. • Creative development and production across all media (video, radio, digital, print, signage). • Media planning, buying, verification, and invoice auditing to ensure cost‑effective placements. • Ongoing strategic planning, market research support, PR, social‑media, and quarterly in‑person meetings, plus attendance at at least one lottery‑industry conference per year.