27025 Destination Marketing Organization

The City of Gloucester is soliciting proposals from qualified firms to serve as the Destination Marketing Organization (DMO) for the municipality. The DMO will be responsible for developing and executing a comprehensive marketing strategy to promote Gloucester as a tourism and business destination, including brand development, media campaigns, digital marketing, event promotion, stakeholder coordination, and performance reporting. The contract will be awarded on an open‑ended basis (“Open Until Contracted”) and will be managed under Massachusetts General Laws Chapter 30B. Interested firms must obtain the RFP package (available 8/24/2026) and submit proposals electronically by the opening date of September 15, 2026. The City reserves the right to reject any or all proposals. • Scope: Full‑service destination marketing (branding, advertising, digital, events, analytics). • Required deliverables: Annual marketing plan, quarterly performance reports, media assets, event support. • Submission: Electronic via BidNet Direct; proposals opened electronically on 9/15/2026 at 11:00 a.m. • Evaluation: Based on best interest of the City; no specific award date disclosed. • No mandatory pre‑bid meeting or site visit. • Open‑ended contract duration; exact term not defined in the notice.