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Concert Promotional and Management Services
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Title:  

Concert Promotional and Management Services

Agency:  

Radford University

State:  

Virginia

NAICS Code:  

711320

Industry:  

Event Services

Solicitation Type:  

Request for Proposal

Solicitation ID:  

R26-004

Open Date:  

4/1/2026

Pre-Bid Meeting Date:  

4/15/2026

Questions Due Date:  

4/24/2026

Close Date:  

5/15/2026

Project Duration:  

2 years

Last Updated:  

Description:
The University of Radford seeks a full‑service concert promoter to plan, market, produce, and manage a series of live music events on campus (and potentially off‑campus) from April through October. The contractor must handle artist booking, ticketing, marketing, security, permitting, on‑site production, post‑event cleanup, and financial reporting, while assuming revenue risk for ticket‑sale shortfalls and complying with university, city, and state regulations (e.g., E‑Verify, PCI‑DSS, WCAG 2.1 AA, insurance, and safety standards). • End‑to‑end event management: production, box‑office, staffing, security, waste removal, and post‑event reporting. • Artist recruitment, contract negotiation, and revenue‑risk assumption (guaranteed fees vs. ticket sales). • Ticketing platform selection, tiered pricing, fee structures, refund handling, and PCI‑DSS compliance. • Comprehensive marketing plan, branding adherence, and community outreach. • Mandatory insurance, licensing, permits, and accessibility compliance for each event.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Sheryl S. Sullivan(Primary Procurement Contact)

[email protected]

(540) 831-6106

Budget Estimate (AI):

$200,000 – $1,000,000

The solicitation does not disclose a total contract ceiling. Typical university concert‑promotion contracts covering multiple events over a two‑year term range from $200 k to $1 M, driven by the number of concerts, artist fees, ticket‑sale volume, and commission percentages. Assuming a modest series of 8–12 events per year with average gross ticket revenue of $150 k per event and a 10‑15% commission, the contractor could earn roughly $240 k–$540 k annually, plus potential bonuses for sponsorships or ancillary sales, leading to an estimated total budget of $200 k–$1 M over the initial two‑year term.

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