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Radford University·Virginia

Concert Promotional and Management Services

Closes 5/15/2026$200k – $1MRequest for Proposal
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Description

The University of Radford seeks a full‑service concert promoter to plan, market, produce, and manage a series of live music events on campus (and potentially off‑campus) from April through October. The contractor must handle artist booking, ticketing, marketing, security, permitting, on‑site production, post‑event cleanup, and financial reporting, while assuming revenue risk for ticket‑sale shortfalls and complying with university, city, and state regulations (e.g., E‑Verify, PCI‑DSS, WCAG 2.1 AA, insurance, and safety standards). • End‑to‑end event management: production, box‑office, staffing, security, waste removal, and post‑event reporting. • Artist recruitment, contract negotiation, and revenue‑risk assumption (guaranteed fees vs. ticket sales). • Ticketing platform selection, tiered pricing, fee structures, refund handling, and PCI‑DSS compliance. • Comprehensive marketing plan, branding adherence, and community outreach. • Mandatory insurance, licensing, permits, and accessibility compliance for each event.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Sheryl S. Sullivan(Primary Procurement Contact)

[email protected]

(540) 831-6106

Key dates

Opened
4/1/2026
Questions due
4/24/2026
Pre-bid meeting
4/15/2026
Closes
5/15/2026
Duration
2 years

Last updated

Details

Type
Request for Proposal
Industry
Event Services
NAICS
711320
Solicitation №
R26-004

Budget estimate

$200,000 – $1,000,000

The solicitation does not disclose a total contract ceiling. Typical university concert‑promotion contracts covering multiple events over a two‑year term range from $200 k to $1 M, driven by the number of concerts, artist fees, ticket‑sale volume, and commission percentages. Assuming a modest series of 8–12 events per year with average gross ticket revenue of $150 k per event and a 10‑15% commission, the contractor could earn roughly $240 k–$540 k annually, plus potential bonuses for sponsorships or ancillary sales, leading to an estimated total budget of $200 k–$1 M over the initial two‑year term.

AI estimate from the solicitation

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