Development of Outreach Materials and Execution of a Multi-Channel Outreach Strategy

The University of New Mexico is seeking a vendor to develop outreach materials and execute a multi-channel outreach strategy to promote a survey and collect responses from carers for children aged 0-5 in New Mexico. The goal is to collect a demographically and geographically representative set of 3200 responses. The vendor will need to have experience in strategic outreach support, particularly in non-profit efforts, and an existing relationship with the New Mexico Early Childhood Education and Care Department (ECECD). The contract term is from November 1, 2025, to June 30, 2026. Key responsibilities include: • Developing outreach materials • Executing a multi-channel outreach strategy • Promoting the survey through social media, web, texting, community organizations, earned media, in-person support, and phone completion • Funneling potential respondents to the survey • Meeting the target of 3200 demographically and geographically representative responses