Communication and Marketing Svcs - District 5 (Louisville)

The Kentucky Transportation Cabinet is seeking a consultant to provide comprehensive public information support for major transportation improvement projects in the Louisville area. The consultant will assist the KYTC District 5 Public Information Officer (PIO) in creating unified messaging, visual materials, and strategic communication tools to enhance public understanding and engagement during a historic period of infrastructure investment. The scope of work includes strategic communication planning and implementation, branding and creative development, video production and storytelling, web content and digital support, social media, maps, detours, and traffic impact visuals, stakeholder engagement and community relations, special events and public involvement, and monitoring and reporting. Key tasks and deliverables include: * Developing a detailed one-year communications plan for major Louisville-area infrastructure improvement projects * Creating a master communications/marketing calendar to coordinate timing of major announcements, traffic impacts, and milestones * Providing recommendations and guidance to KYTC District 5 on the most effective methods and channels for reaching target audiences in the Louisville-area * Implementing approved communications/marketing plans over the duration of the contract in close coordination with the District 5 PIO * Developing high-quality marketing materials, including videos, infographics, maps, and digital content to support project updates * Assisting in the design and printing of flyers, maps, and other collateral as requested by KYTC * Providing regular reporting to KYTC District 5 summarizing key activities, deliverables, and performance metrics