Campaign Branding and Identity Services - 2026

Wayne State University seeks a creative and strategic partner to develop a full brand identity for its third comprehensive fundraising campaign (goal $1 billion). The work includes discovery research, naming strategy, visual identity creation, messaging toolkits, and implementation consulting, with a focus on stakeholder collaboration across Development & Alumni Affairs, University Communications, and external campaign counsel. The contract runs from 1 Mar 2026 to 30 Sep 2027 (with a possible one‑year extension) and requires compliance with insurance, FOIA, and “Buy‑American” policies. • Deliver a complete brand system (logo, color palette, typography, style guide, digital assets). • Produce narrative and messaging frameworks for major donors, alumni, and community audiences. • Provide project management, stakeholder interview facilitation, and rollout consultation, plus optional video production.