Strategic Communications & Public Relations (PR) for Santa Fe, NM

The City of Santa Fe and TOURISM Santa Fe are seeking a public relations agency to secure earned national media for the purpose of leisure travel to Santa Fe, New Mexico. The selected agency will be responsible for increasing public awareness, driving visitor engagement, enhancing brand perception, and generating measurable results. The agency will work to position Santa Fe as a premier travel destination, showcasing its unique cultural offerings, natural attractions, and festivals. The contract will be for a four-year period, with the option for renewal. Key responsibilities will include: • Developing and implementing a comprehensive public relations strategy • Securing media coverage in top-tier publications and outlets • Creating and distributing press releases, media kits, and other marketing materials • Building and maintaining relationships with media contacts and influencers • Analyzing and reporting on media coverage and campaign results The ideal agency will have experience in tourism marketing, a strong network of media contacts, and a proven track record of securing high-quality media coverage.