Media Services for Medical Officer Recruiting

The Minnesota Army National Guard (MN ARNG) Recruiting and Retention Battalion (RRB) is seeking sources to provide media services for medical officer recruiting. The primary objective is to reach the target demographic of medical students and currently licensed and practicing medical professionals. The contractor will be required to provide print and electronic media advertising services, including drafting a monthly status report and using the Army National Guard's "Return on Investment (ROI) Tracking Tool". The contract will have a base year of 12 months and four option years of 12 months each. • The contractor will be required to comply with the ARNG Style Guide/Graphic Standards and Electronic and Information Technology Accessibility Standards (Section 508). • The contractor will be required to use the Army National Guard's trademarked logos and adhere to the performance metrics proposed in their proposal. • The contractor will be required to facilitate two local meetings per period of performance to develop advertisements that provide consistent branding for the MNARNG. • The contractor will be required to report the required information annually by October 31, for services performed under this contract during the preceding Government fiscal year.