Recruitment Marketing & Advertising Proposal for Seattle Police Department

The City of Seattle is seeking proposals for a recruitment marketing and advertising campaign to attract high-quality candidates for police officer positions. The successful firm will design, implement, and manage a comprehensive social media and advertising campaign, including a female-focused marketing campaign. The campaign will utilize Google Ads, Meta, and other relevant social media platforms, as well as digital and print advertising. The goal is to drive awareness, interest, and applications from qualified individuals. The contract will be for a one-year term with the possibility of extension for a second year. • The campaign will include targeted social media, digital, and print advertising. • The successful firm will create a female-focused marketing campaign to drive SPD's commitment to the 30 X 30 Initiative. • The firm will provide weekly or monthly reports on key metrics, including engagement, reach, click-through rates, and conversion (application submissions). • The firm will work closely with the Seattle Police Department Human Resources and Mayor's Office Public Safety team to ensure messaging aligns with the City's values and recruiting needs. • The firm will use data analytics tools to track and measure campaign success, providing insights on performance and suggesting adjustments to improve outcomes.