Communication and Marketing Svcs - District 5 (Louisville)

The Kentucky Transportation Cabinet is seeking a consultant to provide comprehensive public information support for major transportation improvement projects in the Louisville area. The consultant will work under the direction of the Kentucky Transportation Cabinet's District 5 Public Information Officer to provide professional communication and marketing support. The scope of work includes strategic communication planning and implementation, branding and creative development, video production and storytelling, web content and digital support, social media, maps, detours, and traffic impact visuals, stakeholder engagement and community relations, special events and public involvement, and monitoring and reporting. The consultant will be required to submit a technical proposal, cost proposal, and proprietary information. * Key tasks include: * Facilitating a kickoff meeting and periodic strategy sessions with the KYTC District 5 PIO and project leadership * Developing a detailed one-year communications plan for major Louisville-area infrastructure improvement projects * Establishing a unified communication framework that connects individual project updates to KYTC's broader mission * Creating a master communications/marketing calendar to coordinate timing of major announcements, traffic impacts, and milestones * Providing recommendations and guidance to KYTC District 5 on the most effective methods and channels for reaching target audiences in the Louisville-area * Implementing approved communications/marketing plans over the duration of the contract in close coordination with the District 5 PIO