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Ohio Department of Insurance·Ohio

INS - Media Buying and Campaign Development Services

Closes 9/25/2026$200k – $500kInvitation for Bid
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Description

The Ohio Department of Insurance is seeking a qualified Ohio‑certified Minority Business Enterprise (MBE) to deliver comprehensive media buying and campaign development services. The contractor will be responsible for planning, executing, monitoring, and optimizing broadcast advertising purchases, creating campaign assets, and ensuring compliance with state procurement regulations. The solicitation is set aside for Ohio‑certified MBEs, requiring submission of certification documentation and adherence to UNSPSC commodity code 82101600 (Broadcast Advertising).

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Key dates

Opened
9/3/2026
Questions due
9/18/2026
Closes
9/25/2026

Last updated

Details

Type
Invitation for Bid
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
SRC0000039303

Budget estimate

$200,000 – $500,000

While the solicitation does not disclose a budget, state media‑buying contracts for a department of this size typically range from a few hundred thousand to low‑seven‑figure amounts, depending on media market reach and campaign volume. Based on comparable Ohio procurement data for broadcast advertising, a reasonable estimate would be between $200,000 and $500,000 for the contract period. Factors influencing the final amount include the total media spend, number of campaigns, and any supplemental creative services required.

AI estimate from the solicitation

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