Marketing Support

Minnesota State's Workforce Development Solutions (WDS) is seeking a contractor to develop, execute, and manage a comprehensive marketing strategy. The selected contractor will provide strategic marketing leadership, website design and implementation, lead generation, advertising campaign development and management, branding and storytelling, and analysis of marketing effectiveness. The goal is to increase awareness of Workforce Development Solutions, generate qualified leads, support employer engagement, and align marketing activities with the WDS Strategic Plan and institutional objectives. • The contractor will need to be able to get to Fargo-Moorhead area to provide on-site support and develop photo and video content for use in WDS marketing within two hours. • The contract will be for 1 year with 2-6 month options for extension. • The budget for this contract is anticipated to be $30,000 per year. • The evaluation factors include Adherence to Minnesota State Terms and Conditions, Work Plan, Cost/Value, Qualifications of Respondent and its personnel, Completeness, thoroughness and detail of the response, and Accessibility.