Marketing and Talent Attraction Services - "Onboard to Oshkosh" Talent Recruitment Program

The City of Oshkosh is seeking a marketing and branding consultant to develop a strategic campaign for the Onboard to Oshkosh Relocation Initiative. The goal is to position Oshkosh as a desirable place to live and attract eligible out-of-state households to relocate to the community. The selected consultant will work with City staff to create a comprehensive marketing strategy, develop a brand positioning and messaging framework, and provide a campaign creative package. The project includes delivering a discovery summary, messaging framework, marketing strategy, campaign creative package, website and landing page recommendations, community partner toolkit, and performance measurement plan. • The project aims to attract approximately 15 households to relocate to Oshkosh over the program period. • The campaign should focus on eligible out-of-state individuals and households who may be open to relocating to Oshkosh. • The City expects the selected consultant to refine target audiences based on research and strategy development. • The project has a total budget of $20,000. • Proposals must include a detailed cost proposal showing fees by task, estimated hours, deliverables, and any optional services.