Consolidated Marketing Services

The University of North Carolina at Charlotte is seeking proposals for consolidated marketing services, including creative and campaign services, and web and interactive development. The selected vendors will provide services on an as-needed basis for various colleges, units, and groups on campus. The contract term will be for one year, with the option to renew for up to two additional one-year terms. • The scope of work includes providing full-service creative strategy and execution, brand and identity development, campaign concepting and design, copywriting, and graphic design. • Vendors must submit a financial proposal, including pricing for each category of services. • The evaluation criteria include vendor background, experience, and references, as well as the cost of services. • The university encourages vendors to identify opportunities for continuous improvement and cost savings.