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Awarded contract·St. Cloud State University·Minnesota

Advertising on and in Twin City Metro Area Mass Transit Options

Won by Intersection Media, LLC$750kSingle Award
Contract source

Awarded vendors

  • Intersection Media, LLC

Description

St. Cloud State University is seeking to continue a 12‑month advertising partnership with Intersection Media, LLC for transit‑based ad placements throughout the Minneapolis‑St. Paul metropolitan area. The scope covers full‑bus wraps, interior headliner ads on buses and light‑rail trains, and signage at bus stops and light‑rail stations. The university has justified a single‑source award because no alternative vendor can provide the required support. Interested parties (essentially only the incumbent) must submit any concerns by the closing date; otherwise the renewal proceeds. • Services: bus‑wrap, interior transit vehicle advertising, stop and station signage. • Term: 12 months, renewal of an existing contract. • Procurement: single‑source (sole source) with net‑30 payment terms. • Contact: William Buck, [email protected], (320) 308‑3136.

Attached files

Key dates

Bids closed
6/5/2026
Duration
12 months

Last updated

Details

Award type
Single Award
Procurement
Sole Source
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
SRC-SCSU-2026-000594-Single

Contract value

$750,000

The posting does not disclose a contract dollar amount. Typical transit‑advertising campaigns for a metropolitan area like Minneapolis‑St. Paul, covering full‑bus wraps, interior vehicle graphics, and station signage for a 12‑month period, range from $300,000 to $1.2 million depending on asset inventory and design complexity. Given that this is a renewal of an existing contract (suggesting the vendor already has inventory and established pricing) and that the university is a public university with modest advertising budgets, a reasonable midpoint estimate would be roughly $750,000. This figure assumes: • Approximately 200 bus wraps at $2,500 each → $500,000 • Additional interior graphics and station signage totaling ~ $250,000 • Overhead, design, and installation costs built into the lump‑sum price.

AI estimate from the award documents

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