Digital Marketing Service

The County of Fauquier, Virginia issued RFP 29‑22ks for a comprehensive digital‑marketing program to promote tourism within a 200‑mile radius of the county. Advance Travel and Tourism was selected as the sole awardee to provide strategic planning, creative production, media buying across display, audio, video and social platforms, ongoing campaign management, reporting, and SEO support. The five‑year contract (with up to five one‑year renewal options) is priced at $125,000 total, inclusive of a $19,000 production package for six videos and five audio spots. The County will pay invoices within 45 days, and the vendor must maintain insurance and retain records for five years. • Scope covers full‑service digital advertising (display, Spotify, YouTube, paid social, paid search) targeting Washington, DC, Northern VA, Maryland and surrounding markets. • Deliverables include creative assets, monthly performance dashboards, and a dedicated account management team. • Contract term: five one‑year periods with optional five‑year extensions; payment terms Net 45; CPI‑U price adjustment on renewals.