Targeted Marketing and Direct Mailing Services

Longwood University contracted EAB Global, Inc. to deliver end‑to‑end targeted marketing and direct‑mailing services aimed at boosting undergraduate admissions. The work includes campaign planning, list acquisition and de‑duplication, creative design, print/e‑mail production, mailing, data integration, reporting, and optional training. The contract is a fixed‑price, one‑year initial term with up to five optional one‑year extensions; the initial term ran from March 1 2020 to February 28 2022. A first renewal was briefly activated but later terminated. The award required the vendor to be eVA‑registered, submit a small‑business subcontracting plan, and comply with strict PII security and audit provisions.