2025 Digital Advertising Informal RFP

This contract is an informal competitive bid issued by Cuyahoga County’s Department of Health and Human Services for a 2025 digital advertising campaign. The scope requires delivering display and video ads, as well as search‑engine placements, targeting low‑income adults and specific vulnerable groups within Cuyahoga County. The vendor must achieve minimum monthly impression and click metrics, provide a performance dashboard, and meet extensive insurance requirements before work begins. The campaign runs the full calendar year 2025, with a total awarded value of $68,500. • Campaign period: Jan 1 – Dec 31 2025, delivering at least 260,000 impressions per month. • Target audience: Residents age 18‑59 in selected zip codes, households earning ≤ $50K, and a list of defined vulnerable populations. • Vendor obligations: Provide creative assets, a monitoring dashboard, and maintain Workers’ Comp, Commercial General Liability, and Cyber Risk insurance (minimum $1M per occurrence). • Submission deadline: Oct 30 2024 (bid window closed Oct 28 2024). • Award amount: $68,500 (as shown in the awarded line).