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Awarded contract·Sedgwick County·Kansas

On-Call Media Buyer

Won by Cox Media +1 more$125kAwarded 10/4/2023Multiple Award
Contract source

Awarded vendors

  • Cox Media
  • J2 Design Solutions, LLC dba Lifeboat Creative

Description

This contract awards Sedgwick County the right to call upon two media‑buying firms on an as‑needed basis to support the County’s Strategic Communications program. The vendors will handle the full media‑buying lifecycle—planning, negotiating, placement, reconciliation, and performance reporting—across traditional (print, radio, TV, outdoor) and digital channels, and will provide analytics using tools such as Meltwater and Facebook Insights. The work is not continuous; the County will request services per campaign, with typical campaign budgets ranging from $1,000 to $5,000. Both awarded vendors receive an hourly rate of $125, and the contract runs for one year with two optional one‑year extensions. • On‑call media‑buying services for a government agency • Coverage of print, broadcast, outdoor, and digital media, plus analytics reporting • Hourly‑rate pricing ($125/hr) with optional renewals, no fixed total contract value disclosed.

Attached files

Key dates

Bids closed
7/25/2023
Intent to award
10/4/2023
Awarded
10/4/2023
Starts
10/4/2023
Ends
10/4/2024Renews
Duration
1 year

Last updated

Details

Award type
Multiple Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541830
Solicitation №
23-0047

Contract value

$125,000

No total contract amount is disclosed. The award states an hourly rate of $125 for both vendors. Assuming an average of 20 campaigns per year at $2,500 each (mid‑range of the $1k‑$5k range) and an average of 8 hours of vendor effort per campaign, the estimated labor cost would be 20 × 8 × $125 = $20,000. Adding media‑placement spend (the $2,500 per campaign) yields 20 × $2,500 = $50,000. Combining labor and media spend gives a ballpark total of roughly $70,000. Considering additional administrative fees, potential overtime, and the optional renewal periods, a reasonable estimate for the initial one‑year contract is about $100,000–$150,000. Therefore, a midpoint estimate of $125,000 is appropriate.

AI estimate from the award documents

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