HBEX2 - Communications Support for the Outreach and Education Campaign Plan and Assisters Program

The California Health Benefit Exchange (CHBE) awarded a contract (HBEX2) to provide comprehensive communications support for its Outreach & Education Campaign and Assisters Program. The work includes research and analysis of health‑insurance regulations, development of a branding strategy (names, logos, taglines), redesign of the Exchange website, creation of multilingual media assets, design of a statewide marketing and outreach plan (including focus‑group testing), and the formulation of an Assisters (navigator) program. The contractor also assists with the Level II grant application and drafts a model contract for future implementation. The contract is fixed‑price, capped at $900,000, with a performance period from March 2012 to October 2013. • Branding, naming, and logo development for the Exchange and integrated state programs • Website redesign, media production, and translation into multiple languages • Full campaign design, focus‑group testing, Assisters program design, and Level II grant support