Marketing Agency of Record RFP

The City of Fairfax Economic Development Authority is seeking a Marketing Agency of Record to serve as its primary partner for promoting economic development initiatives, attracting businesses, and enhancing the city’s brand. The selected firm will develop and execute comprehensive marketing strategies, create branding assets, manage digital and social media campaigns, and provide ongoing consulting to support the Authority’s goals. • Develop a full‑service marketing plan aligned with Fairfax City’s economic development objectives. • Produce branding, advertising, and promotional materials (print, digital, video, social). • Manage media buying, analytics, and reporting to measure campaign effectiveness. • Serve as a strategic advisor and point‑of‑contact for all marketing‑related activities for the Authority.