Army Trademark Licensing Program (ATLP) Support Services

The U.S. Army is seeking information from potential sources to provide licensing support services for the Army Trademark Licensing Program (ATLP). The program requires a contractor to manage the ATLP, including identifying prospective licensees, negotiating new licensing agreements, and managing all licensee accounts. The contractor will also be responsible for maintaining existing licenses and generating new licensees authorized to market products bearing the Army's marks. The scope of work includes program management, licensee acquisition, financial management, brand protection, technical support, and audits and reporting. • Program Management: Full management of the ATLP, including developing an annual Strategic Licensing Plan. • Licensee Acquisition: Identifying, screening, and negotiating with potential licensees. • Financial Management: Collection and reporting of all royalties, and facilitation of payments to the Government. • Brand Protection: Continuous monitoring of the marketplace for unauthorized use of Army indicia using an automated software platform and executing takedown actions. • Technical Support: Operating and maintaining an online portal for licensee product design submissions and approvals. • Audits & Reporting: Conducting licensee audits and providing regular performance reports to the Government.