26-25-PLAN Destination Stewardship & Marketing

The City of Salem is seeking a qualified entity to lead the City’s marketing efforts and management of Salem as a destination. The selected entity will be responsible for encouraging destination stewardship, collaborating with the City and local partners, assisting in the implementation of the City’s programs and policies, and creating a overall strategy for tourism planning, development, and marketing. The entity will also be responsible for marketing the destination, responding to information requests, and collecting and analyzing data to determine tourism trends and visitor habits. • The City is looking for an entity with experience in creating and carrying out an overall strategy for tourism planning, development, and marketing for a community similar to Salem. • The entity should have a proven track record of success in similar projects. • The entity should be able to demonstrate experience in collaborating with municipal and local partners to further the organization’s mission. • The entity should be able to provide a detailed data collection and analysis plan to determine tourism trends and visitor habits. • The entity should be able to share non-proprietary data with the City and local partners. • The entity should be able to create social media content that is translatable via widely accessible online translation services and that is cognizant of visibility accessibility best standards.