Social Media Marketing

The University of Wisconsin‑Stout seeks an experienced partner to design, launch, and manage social‑media marketing campaigns aimed at re‑engaging previously contacted students, encouraging enrollment, FAFSA completion, orientation sign‑ups, and alumni participation. The contractor must provide a secure data‑matching process, create platform‑specific creative assets, integrate with existing enrollment systems, and deliver comprehensive performance reporting while complying with FERPA, WCAG 2.1 Level AA, and UW‑System security policies. The contract includes software licensing, support, and implementation services, with a one‑year term renewable up to five years. • Targeted campaigns for seven distinct student/ alumni segments (≈ 440 students total) • Requirement to launch services within 30 days of contract award and support rolling campaign launches • Mandatory compliance: FERPA “School Official” status, HECVAT 3.0+, VPAT/WCAG 2.1 AA, secure SFTP/API data transfer • Pricing to be submitted via a standardized cost‑sheet; historical spend ~ $76 k suggests a mid‑six‑figure contract • Contractor must hold a Jaggaer supplier profile and adhere to UW‑Stout’s procurement terms (DOA‑3054, DOA‑3681).