CCCS RFP 27-004 Integrated Strategic Marketing & Comm Servic

The Colorado Community College System (CCCS) is seeking an experienced integrated marketing and communications agency to develop, execute, and manage multi‑channel recruitment and brand‑awareness campaigns statewide. The contract will begin December 1 2026 and run for an initial one‑year term (with up to four optional one‑year extensions). The agency will provide strategic enrollment marketing, audience research, media planning and buying, creative development, performance analytics, and on‑demand design support for both digital and print assets, in English and Spanish. Key deliverables include market intelligence reports, audience segmentation, campaign creative, media execution, dashboards, and regular optimization recommendations. The solicitation requires compliance with WCAG AA accessibility standards and includes a mandatory point of contact (Lindsey Buffy). Proposals are due September 21 2026; a public virtual opening is scheduled for the same day, with demonstrations expected the week of October 12 2026. • Scope: strategic enrollment marketing, audience segmentation, paid media buying, creative services, analytics & reporting, workforce‑development communications. • Duration: 12‑month base term, possible extensions to five years total. • Budget: not disclosed; typical state marketing contracts of this scope range from $0.5‑$2 million annually. • Required compliance: WCAG AA, bilingual deliverables, insurance, and state contract terms. • Evaluation criteria: experience/qualifications, technical approach, cost proposal.