ADVANCING SKILLS-FIRST PRACTICES-AWARENESS AND ADOPTION

The Colorado Workforce Development Council (CWDC) is seeking a marketing agency to inventory existing “skills‑first” practice resources, develop and execute an outreach strategy, produce campaign collateral, purchase media, and provide ongoing metrics and impact reporting. The contract is for a one‑year term with up to four optional extensions, and the work will begin with a kickoff in November‑December 2026, followed by inventory creation, outreach plan development, asset production, campaign launch, and bi‑weekly performance reporting. The agency must deliver an inventory document, strategy, outreach plan, creative assets, ROI reports, billing reconciliation, and a final evaluation. The State will evaluate proposals on qualifications, price, and technical approach, and may require oral presentations or site visits in October.