United States Patent and Trademark Office (USPTO) Public Awareness campaign strategy on the dangers of counterfeit substances or devices

The USPTO is conducting market research for a nationwide public‑awareness campaign that will spotlight the dangers of counterfeit pharmaceuticals and medical devices. The agency seeks vendors with public‑relations expertise to develop strategy, create multimedia content (videos, microsite, social‑media assets), manage media relations and influencer outreach, and define metrics for measuring campaign impact. Respondents must detail their capabilities, prior experience with similar health‑related anti‑counterfeit campaigns, staffing, suggested outreach channels, performance measurement approaches, and risk‑mitigation plans. • Develop overall campaign strategy and messaging for a public health audience. • Produce video assets, a dedicated microsite, and a coordinated social‑media push. • Conduct media relations, influencer outreach, and provide metrics/evaluation plans. • Submit a concise capability statement (≤5 pages) answering nine structured questions, including examples of past work and potential subcontracting arrangements. • All responses due by 10 am ET on November 6 2026; questions must be submitted by October 26 2026, 1 pm ET.