RFP 260000000764 Marketing and Advertising Services

The State of Michigan is seeking a contractor to provide marketing and advertising services for the Michigan State Police - Office of Highway Safety Planning (OHSP). The contract term is 3 years with up to 2 one-year renewal options. The selected contractor will be responsible for providing a range of marketing and advertising services, including media planning, creative development, and research. The contractor will also be required to provide regular reports and updates to the State. Key aspects of the job include: • Developing and implementing a comprehensive marketing and advertising strategy for the OHSP • Creating and placing ads in various media outlets, including television, radio, print, and digital • Conducting research and analysis to inform marketing and advertising efforts • Providing regular reports and updates to the State on the progress and effectiveness of the marketing and advertising efforts • Collaborating with State staff to ensure that all marketing and advertising efforts align with the State's goals and objectives.