Digital Marketing

Northwestern Michigan College is seeking a qualified vendor to provide comprehensive digital paid‑media management to drive student applications and enrollment, with an optional capability to redesign and redevelop its public website on the existing Hannon Hill Cascade CMS. The contract runs for two years, beginning no later than July 1 2026. Core responsibilities include quarterly strategic planning, annual media‑plan creation, ongoing SEM, paid‑social, display and retargeting campaign management, creative asset coordination, landing‑page development, integration with Ellucian Recruit/Banner and Google tools, real‑time performance dashboards, and compliance with WCAG 2.2 AA standards. The optional website redesign component requires mobile‑first, accessible design, migration of ~1,650 pages, integration of numerous campus systems, and post‑launch support. The vendor must submit a detailed technical approach, pricing (including commission rates on a $300 k annual media budget), insurance certificates, qualifications, and references.