Colorado Water Plan Statewide Messaging Campaign

The State of Colorado, through the Colorado Water Conservation Board, is seeking a qualified firm to design, develop, and execute a comprehensive statewide messaging campaign for the Colorado Water Plan. The effort includes paid, earned, social, digital, and community‑engagement strategies to raise awareness, educate the public, and promote water‑conservation initiatives across the state. The contract is valued up to $2 million over a two‑year period, with a performance end date of January 31 2029. The selected prime contractor will manage all deliverables, may subcontract only with prior state approval, and must meet extensive insurance and reporting requirements. • Develop a strategic communications plan covering paid, earned, social, and digital media. • Create content, graphics, videos, and outreach tools tailored to diverse Colorado audiences. • Manage media buying, public‑relations activities, and community‑engagement events. • Provide analytics, reporting, and performance measurement throughout the contract. • Coordinate with CWCB staff, adhere to Colorado procurement rules, and ensure all work is completed within Colorado (unless prior approval is obtained).